SEO & ANALYTICS

SEO Reporting and Strategy

Growing your business is typically the main goal of a website. In order to do that, your site needs to be found, and that’s the point of SEO.

SEO strategy combines data analysis, research, technical application, and reporting to ensure that every working part of your website is optimized in a way that will make it appealing to search engines.

The content you have when your site launches are never going to be the same content you need in two years’ time. Search behaviors and algorithms change at a rapid pace; a strong SEO strategy helps businesses keep their website optimized and ready for whatever comes next.

We perform data analysis and research, making strategic recommendations, and help with technical execution throughout every web design project.

SEO needs and best practices vary — and change with algorithm updates — but some key areas that we cover in our work are:

  • keyword research
  • competitor SEO research
  • backlink analysis
  • content recommendations
  • technical SEO implementation
  • Google Analytics management

Developing a digital strategy to support your website will ensure its success, and that’s what we want to see happen. With constant, steady effort you can really see the payoff in improved search rankings, increased organic traffic, and higher conversion rates.

SEO reporting & strategy in action

During the kickoff stage of each web design project, we perform a thorough assessment of your website that includes Google Analytics traffic analysis, keyword research, backlink analysis, and competitor research. This informs the content strategy deliverables that shape the design. Technical SEO best practices are always given top priority during our redesign projects.

We also provide monthly SEO reporting and recommendations in our digital strategy support engagements. We perform complete assessments of your SEO and traffic performance and make recommendations for improvement.