STRATEGY & DESIGN

Content Strategy

The content strategy is to design and maintain a website’s content as a competitive business tool.

A strong content strategy takes your customers’ needs and business priorities to create a digital plan that achieves the desired objective and audience behavior.

Content strategy structures digital marketing in the same manner as your sitemap and content prototypes inform web design.

Content strategy, particularly initial research and data analysis, is embedded in every step of our web design projects. A crucial aspect of website success is to define specific objectives, and content needs to satisfy those goals and develop a clear plan.

A good content strategy is the one that blends seamlessly with user experience (UX) design. It helps visitors quickly and effortlessly find the right content at the right time to guide their journey.

As consultants, we will communicate any gaps and underperforming content that may slow down leads and sales for your business and therefore, affect revenue generation.

Whether your business needs to display past work, provide access to a complete network of resources and services, or help people shop for different products, a solid content strategy will most definitely help.

Content strategy in action

The first deliverables that our clients receive after a project kickoff are directly related to content strategy. We use Google Analytics, SEO tools, and competitor research to assess a website’s content, create a set of strategic recommendations, and plot the sitemap. We also provide monthly content strategy recommendations to our clients who retain us for ongoing digital strategy support.

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