Case Study — Overview

Fasten App

Fasten App is one of the best Intermittent Fasting Apps in the market. We created a simple yet appealing fasting tracker for beginners who wanted to try out this habit.

Business Challenges

Getting to work

Wild Fox Consulting recruited a small team of key players to Co-Found this initiative. An opportunity was seen and the research showcased the need for a product like this.

Creating and launching the MVP

We quickly put together a very simple app and launched it to market for free to acquire a high volume of users that could provide customer feedback

Monetizing the product

  • After gathering consumer feedback, we included new features such as hydration and mood tracking to make it more appealing to consumers.
  • We introduce a Freemium business model, allowing users to try out basic functionality for free and subscribe at a monthly premium to unlock all other functionality.

Improving retention rate

  • Pushed out relevant functionality to solidify value exchange.
  • Change monthly offering to yearly subscription to extend the user’s life time value.
  • Created a fasten Facebook group to keep users engaged, answer questions, and foster a supportive and social environment.

Outcomes

The App was sold within a year of launching the post MVP version.

Fasten was featured in...

Human-centric Design

We design solutions that inspire trust and provide satisfaction. We keep the user in mind, the actions to be taken, and the best possible journey to accomplish their goal.

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Case Studies

We've worked with numerous clients from across the globe, from startups to Fortune 500 companies.

Fasten App

ISD Health Solutions

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