Heat Mapping

Few instruments are as informative, user-friendly, and powerful as heat maps when understanding how individuals interact with your website.

Heat maps provide a representation of engagement across your website pages and can be split by clicks, taps, and scrolling behavior.

It’s a perfect visual description of your audience engagement so that the right optimization can be made in the future. 

A heat map shows you what content is engaging on your site and what elements aren’t providing any value to consumers. It’s a handy tool that transforms rich data into an easy to read visual so that optimization and fixes can be made. 

Heat map tools such as HotJar also have extra features that allow you to dig into the experiences of your users even further. You can configure them to record visitor sessions, monitor the use of forms, and configure drop-off funnels.

Tools such as Google Analytics can give you powerful insights into how well your content resonates with individuals through custom reports, unique tracking codes applied to page components, and other sophisticated monitoring techniques, but setting up can be challenging, often involving developers work or an SEO specialist.

At a single glance, a heat map may be the material consumption of the entire website. It’s easy to interpret and easy to share with team members and superiors who are tech-resistant. It’s super simple!