Case Study Overview
Sorpresitas.us
Sorpresitas’ founder came to Wild Fox Consulting with a vision to deliver Argentine candy, hard-to-found in the US, through a monthly subscription box.
Business Challenges
A logistically complex idea to be implemented in record time.
The idea targeted a very skeptical audience that generally does not have too much disposable income.
The founder had no experience and no team to support the website or its operational efficiency.
How we helped
Without a physical location, Sorporesita’s digital assets had the be top-notch to introduce the box concept to a skeptical audience, gain trust, and achieve stable conversions.
We put our team’s heads together, brought our client’s idea to life, and created an MVP level to prove the vision without requiring too much investment and time.
Website Development
- Enabled e-commerce capability for consumers to transact on the website intuitively.
- Developed a user-friendly portal for consumers to manage their subscriptions and easily order more.
Content and SEO Strategy
- Designed a beautiful website that explained the subscription boxes and focused on highlighting the Argentine culture.
- Produced a website that evoke nostalgia through animated images that provocatively displayed the chocolates.
Social Media Campaigns
- Enticed users to share their “box opening” videos. Families and influencers came together; people loved to share their favorite childhood candy and memories.
- Shared a series of product descriptions rich in history, culture, humor, and nostalgic childhood memories in Argentina serving as lead generation.
Outcomes
193% mOM GROWTH
Sales and revenue
Our content strategy at work
Quickly captured the audience’s attention through a nostalgic and creative content strategy and converted them into recurring clients.
5k+ followers
Organic Growth
Our social media strategy at work
Quickly gained organic social media followers with an interactive social media campaign of real people, sharing videos of them opening the Sorpresitas box.
profitably sold
Sustainable growth
Information architecture at work
Built a sustainable and easy to maintain website with cutting edge infrastructure. Sorpresitas was sold within seven months.
Our work
Case Studies
We've worked with numerous clients from across the globe, from startups to Fortune 500 companies.
