Case Study — Overview
Fasten App
Fasten App is one of the best Intermittent Fasting Apps in the market. We created a simple yet appealing fasting tracker for beginners who wanted to try out this habit.
Business Challenges
Supporting users in building a new habit. Clearly explain the fasting protocols and benefits. Keeping users accountable and motivated.
Build a grow a mobile app with minimum resources at lighting speed to intensify momentum and become one of the industry’s leaders.
Creating a monetization model and worth paying functionality to compete in the market and drive revenue for the business.
Getting to work
Wild Fox Consulting recruited a small team of key players to Co-Found this initiative. An opportunity was seen and the research showcased the need for a product like this.
Creating and launching the MVP
We quickly put together a very simple app and launched it to market for free to acquire a high volume of users that could provide customer feedback
Monetizing the product
- After gathering consumer feedback, we included new features such as hydration and mood tracking to make it more appealing to consumers.
- We introduce a Freemium business model, allowing users to try out basic functionality for free and subscribe at a monthly premium to unlock all other functionality.
Improving retention rate
- Pushed out relevant functionality to solidify value exchange.
- Change monthly offering to yearly subscription to extend the user’s life time value.
- Created a fasten Facebook group to keep users engaged, answer questions, and foster a supportive and social environment.
Outcomes
The App was sold within a year of launching the post MVP version.
500K + Downloads
Minimum Ads
ASO Strategy at work
Developed a powerful App Store Optimization strategy, which drove a high volume of organic downloads.
Great conversion rate
15% conversions
Visual Strategy at work
Converted 15% of downloads into subscribers through enticing upsell visuals and key functionality locks across the app experience.
successful exit
acquisition process
Two offers in one year
With a stable acquisition and retention rate, the Fasten App was acquired 1.5 years later.
Fasten was featured in...
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