ISD Health Solutions is the #1 Caribbean provider of Sleep Therapy, CPAP supplies and machines. We’ve been working with ISD since 2014 to improve their digital presence and create efficiency in their processes.
Client acquisition cycle was lengthy and required excessive 1:1 interaction between ISD experts and clients.
The digital presence was outdated, and the content displayed was not serving its purpose.
No clear acquisition strategy or stablished processes to follow up on leads generated.
We assessed their needs and quickly realized that we needed to optimize the way ISD acquired and processed leads. We executed a plan that included the services listed below.
Taking a mobile first approach, all website pages were optimized to provide a clear conversion that while delivering the best customer experience.
Through strategical digitalization, we were able to see positive results very quickly.
Achieved a drastic increase in lead generation through social media marketing campaigns, creating a very efficient acquisition strategy.
Re-designed the website and enabled e-commerce capability for consumers to book appointments and make purchases.
Enabled logic to prioritize leads with a higher potential for conversion to achieve better results with fewer resources.
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