High performing websites apply user-centric design for better usability; this is why we start our process by analyzing data and understanding the different personas. We have a collaborative and straightforward approach that has proven very efficient.
GETTING TO KNOW YOU
To put our best work, we first need to get to know your business and goals. We’ll set up a kickoff meeting to discuss, do competitive analysis, and dive into SEO and performance metrics. Any next steps and strategy will be based on our initial discussion.
Sitemap and Userflow
DETERMINING CONTENT & STRUCTURE
Now is time to look at your content, put together a sitemap, and create a roadmap for the needed improvements. A blueprint will be created detailing the project, setting goals and timelines, and preparing discovery work. We’ll define “what” content is needed and “where” it should live.
YOUR WORKING MODEL
We will build a working prototype of your new website based on all the data gathering and research on the early phases. At this stage, you will start seeing your new website come to life, test navigation, peruse the new layouts and structure, and, more exciting, begin to interact with a few links and other functionality.
You have played with the initial prototype, and you like it. Now it’s time to tell your story and add all the copy. This phase is all about adding new copy, headlines, CTAs, text blocks, and menu items on your website.
The fun begins as we start to style your website. Now that all others are well defined and progressing, we now start defining color pallets, typography, and accents that will bring your brand’s personality to life.
STYLE & DESIGN SYSTEMS
After defining your brand’s visual personality, we produce the final creative touches. From your homepage to hover states, we capture all design aspects that will be applied throughout the site as design language and style guides.
Custom WordPress Development
CONNECTING IT ALL
With the mindset of building a functional, sustainable, and scalable website, we develop your custom site and layer the final design theme in this phase. We use the latest CSS3 techniques to compile all previous steps to bring your beautiful new website design to live.
CONTENT AND FINE-TUNING
The content migration begins. All the new and existing copy, including blogs posts, will be added to your new site. In this step, we also start the QA process, bug fixing, and fine-tuning for final touches.
HANDING OVER THE CONTROL
We made it! Now it’s time to take your website for a spin, train your team and start seeing the fruits of your investment. In this phase, we prepare your team to manage your site efficiently. From changing content to adding new sections, you will have full control.
PUBLISHING YOUR WEBSITE
We have QA the site, trained your team, and now it’s time to archive the old site, and publish your new website. We will make sure before publishing, analytics are turned on, SEO is polished, and everything works as expected.
GROWING YOUR BRAND
Expanding your brand is an ongoing commitment. SEO performance will need constant attention supported by rich social media, ads, and content strategy. We can help you in this area with our maintenance packages or teach you a few basics. Don’t miss the opportunity of obtaining consistent leads and scaling sales.