HOW WE WORK

Our Process

High performing websites apply user-centric design for better usability; this is why we start our process by analyzing data and understanding the different personas. We have a collaborative and straightforward approach that has proven very efficient.

Step 1

Kickoff Meeting

GETTING TO KNOW YOU

To put our best work, we first need to get to know your business and goals. We’ll set up a kickoff meeting to discuss, do competitive analysis, and dive into SEO and performance metrics. Any next steps and strategy will be based on our initial discussion. 

Step 2

Sitemap and Userflow

DETERMINING CONTENT & STRUCTURE

Now is time to look at your content, put together a sitemap, and create a roadmap for the needed improvements. A blueprint will be created detailing the project, setting goals and timelines, and preparing discovery work. We’ll define “what” content is needed and “where” it should live.

Step 3

UX Prototyping

YOUR WORKING MODEL

We will build a working prototype of your new website based on all the data gathering and research on the early phases. At this stage, you will start seeing your new website come to life, test navigation, peruse the new layouts and structure, and, more exciting, begin to interact with a few links and other functionality.

Step 4

Content Gathering

POPULATING CONTENT

You have played with the initial prototype, and you like it. Now it’s time to tell your story and add all the copy. This phase is all about adding new copy, headlines, CTAs, text blocks, and menu items on your website.

Step 5

Style Tiles

BRAND’S PERSONALITY 

The fun begins as we start to style your website. Now that all others are well defined and progressing, we now start defining color pallets, typography, and accents that will bring your brand’s personality to life. 

Step 6

Web Designs

STYLE & DESIGN SYSTEMS

After defining your brand’s visual personality, we produce the final creative touches. From your homepage to hover states, we capture all design aspects that will be applied throughout the site as design language and style guides. 

Step 7

Custom WordPress Development

CONNECTING IT ALL

With the mindset of building a functional, sustainable, and scalable website, we develop your custom site and layer the final design theme in this phase. We use the latest CSS3 techniques to compile all previous steps to bring your beautiful new website design to live.

Step 8

Content Migration

CONTENT AND FINE-TUNING

The content migration begins. All the new and existing copy, including blogs posts, will be added to your new site. In this step, we also start the QA process, bug fixing, and fine-tuning for final touches.

Step 9

Training

HANDING OVER THE CONTROL

We made it! Now it’s time to take your website for a spin, train your team and start seeing the fruits of your investment. In this phase, we prepare your team to manage your site efficiently. From changing content to adding new sections, you will have full control.

Step 10

Site Launch

PUBLISHING YOUR WEBSITE

We have QA the site, trained your team, and now it’s time to archive the old site, and publish your new website. We will make sure before publishing, analytics are turned on, SEO is polished, and everything works as expected.

Step 11

Digital Strategy

GROWING YOUR BRAND

Expanding your brand is an ongoing commitment. SEO performance will need constant attention supported by rich social media, ads, and content strategy. We can help you in this area with our maintenance packages or teach you a few basics. Don’t miss the opportunity of obtaining consistent leads and scaling sales.